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PRIMITIVE LONDON

PRIMITIVE LONDON

Lui Nemeth
東京出身、ロンドンに在住。アートをCentral Saint Martins で学び、3年間STREET MAGAZINEのPHOTOGRAPHERとして活躍。卒業後 セレクトショップ/ギャラリー Primitive London をオープン。
→http://www.primitivelondon.co.uk/

Andrew Green
オーストラリア出身のアクセサリーデザイナー。2007年、Torso Corso というアクセサリーレーブルを立ち上げ、Candy や ilil などにストックされる。日本に1年半ほど住んだ後、現在ロンドンに移動し、2011年 セレクトショップ /ギャラリーPrimitive London をオープン。
→http://www.primitivelondon.co.uk/

Nadir Tejani VISIBILITY SERIES @ Primitive London this Wednesday 29th of June

This upcoming Wednesday we are hosting an exhibition with one of our designers and collaborators Nadir Tejani. He will be setting up an installation within Primitive using projectors and cameras and exhibiting his Visibility Series collection that will be stocked at Primitive after the exhibition.

PRESS RELEASE

Developing from a quest against the invasion of physical and intellectual privacy observed in contemporary societies, Nadir Tejani’s Visibility Series disregards conventions and focuses on the design of anonymous garments.

The collection documents a series of experimentations with light beams and reflections as a deliberate answer against urban surveillance, simplifying geometric shapes that are then associated with a human body.

The products are designed sideways so that when laid flat do not resemble conventional garments; like reflected light, they bounce back at the body when worn through their cut and functional elements such as belts and drawstrings.

Nadir Tejani goes further in draining any trace of personality off the clothes by eliminating their visible features and details and working with a black, monochromatic palette, relying on the purity of oversized form to offer privacy to its wearer.

Visibility Series sums up as a consequence of its own prerogatives, presenting deliberately enormous tops and more restrained bottoms mixing wool and silk jerseys, paper silk and coated linen as an omnipresent game between weight and structure of materials.

Ultimately Nadir Tejani takes a very personal step further in his pursuit for designing clothes that can be visible, yet remain unidentifiable.

hats in collaboration with Primitive London
shoes in collaboration with ANNAsystemsbreakingdown

studio assistant: Inês Bizarro
styling: Anna Gloria Flores + Ali Carman

Arch 313 Frederick Terrace, London. E8 4DT.

Wednesday 29th June. 6 – 10 pm.

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