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MoMu Fashion Museum in Antwerp

This blog features posts from the various departments at the MoMu Fashion Museum Antwerp who share their insights on the Museum's working, exhibitions and projects. MoMu is located in the centre of the Antwerp fashion district. Every year, the museum organises two thematic exhibitions, along with workshops, guided tours,...
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A trunk of designer shoes!

What would our MoMu Collection be without the generous donations from fashion enthusiast! This afternoon we got a visit from Geert Bruloot, co-owner of the Antwerp shoe store Coccodrillo with a car trunk full of designer shoes from previous seasons that will now be included in our MoMu Collection!

Here are some highlights of this new acquisition.

Photo:Balenciaga Techno stilettos F/W2007

Maison Martin Margiela ‘Fragile’ tape pumps S/S2006

Prada Flower heels S/S2008

Nicholas Kirkwood S/S2009, the British designer that also creates the catwalkshoes for Rodarte, Peter Pilotto,…

Azzedine Alaïa Steel heeled wedge sandal S/S2010

Maison Martin Margiela Nail heel pump F/W2008

Maison Martin Margiela Leather sunken platform pump S/S2011

Marc Jacobs Reverse heel S/S2008

Maison Martin Margiela Horse print boots F/W2008

Thank you Coccodrillo for your support!

MoMu+Friends Costume introduction at the Flemish Opera with A.F. Vandevorst

Belgian fashion duo An Vandevorst and Filip Arickx have designed the costumes for the upcoming opera production Le Duc d’Alba. The opera tells the story of the Duke of Alba that has been sent to Flanders to surpress the rebellion against Spanish rule and is to be performed at the Flemish Opera in Antwerp and Ghent for the month of May.

Become MoMu+Friend and join us for the costume special on Saturday, May 5th from 2PM until 5.30PM together with the friends of the Flemish Opera and A.F. Vandevorst.
Programme: 2PM – tour in the Opera building
3.30PM – introduction to the costumes for Le Duc d’Alba by A.F. Vandevorst
4.30PM – champagne reception

More info and reservations via friends@momu.be

Sketch by A.F. Vandevorst for Le Duc d’Alba, 2012

Symposium Collecting Fashion


Coinciding with the expo Living Fashion, MoMu is organizing a symposium on Thursday May 3rd with an interesting mix of renowned speakers around the theme ‘Collecting Fashion’. The symposium will give a contemporary view on the art of collecting, preserving, researching and presenting fashion collections.

The day will be completed with a visit to the exhibition Living Fashion. We hope to welcome you all on the 3rd!

Symposium Collecting Fashion May 3rd
Gife-zaal, Sint-Bernarduscentrum, Lombardenvest 23, 2000 Antwerpen
Download full programme pdf
Admission €35 (incl. lunch & museumticket) / €25 (students)
Reserve your seat, contact leen.borgmans@momu.be

View from the exhibition Living Fashion at MoMu, Photography: Ronald Stoops, 2012

Living Fashion Blogger event


We were very happy to welcome a selection of Belgian fashion bloggers to our first Blogger event on the occasion of ‘Living Fashion’, with a private tour by Wim Mertens and Karen Van Godtsenhoven, curators of the expo.

Thank you Dorien, Aljocha, Anouk, Eline VdB, Eline V, Ilke, Kim & Ruby, Laura D, Laura G, Sarah, Siel and Steffi for joining us and we look forward to your blogpost!

Belgian fashion bloggers at MoMu, (c) Photo: Fashion-Freaks.be

‘Dresses Undresses’ by Bart Hess

MoMu presents the shortfilm ‘Dresses Undressed’ by the Dutch video artist Bart Hess on the occasion of the exhibition ‘Living Fashion. Women’s Daily Wear 1750-1950′.

In order to best show the possibilities of the historical dresses from the extensive collection of the Dutch collector Jacoba de Jonge featured in this exhibition -which could be worn and/or modified in different ways- a fashion film has been made together with Bart Hess in collaboration with Harm Rensink.

Each silhouette has been filmed in various ways, often with different underclothing and accessories, with the altered silhouettes and sometimes the entire dressing process brought together in the edited film. The film shows six silhouettes, including a maternity dress, a riding habit, a remade dress, two dresses that could be used in more than one way, and a queue dress.

The production of this film has been made possible through the support of the Netherlands Consulate General, Antwerp.

Jacoba de Jonge before the opening

http://vimeo.com/39284206

MoMu captured the Dutch collector Jacoba de Jonge before the official opening vernissage of the exhibition ‘Living Fashion. Women’s Daily Wear 1750-1950. From the collection Jacoba de Jonge’.

LIVING FASHION BLOGGER EVENT


MoMu is organizing a blogger event for the exhibition Living Fashion on Thursday April 5th from 5.30PM until 7PM with a private tour through the exhibition!
RSVP via Stagiair4.Modemuseum@momu.be.

Dresses from the Jacoba de Jonge collection at MoMu, 2012

Walter catalogue spotted in AD Spain!

We were very hapy to spot the Walter Van Beirendonck catalogue in the latest issue of AD – Architectural Digest Spain! The exhibition catalogue features in a shoot of the interior of Sacha Walckhoff, creative director at Christian Lacroix.

page from Architectural Digest Spain, March 2012

MoMu+Friends presents Masterclass with David Erixon – Hyper Island

‘Rewire brain and behaviour.’ — Christian Salez, CEO Delvaux

‘After the Hyper Island Master Class, I realized that if I wanted to remain relevant in the field, I could best put advertising behind me.’ — André Duval

‘One of the most inspiring and innovative learning environments I’ve ever witnessed – it’s a breathing innovation.’ — Nicolas Hollanders, EVP Human Resources, — IT & Sustainability Delhaize Group

MoMu+Friends is organizing a unique event on April 17th under the direction of the co-founder of the much-praised Hyper Island, often referred to as the Harvard of digital media.

This event aims at CEO’s, marketing or communication directors, and all those who are convinced that a radical change in how we think about retail and communication and a thorough insight in the digital revolution are the keys for the business models of tomorrow.
Mingle with the finest of our creative industries at the first network platform of MoMu+Friends!

Programme and registration via http://friends.momu.be/hyperisland

MoMu+Friends: Preview Living Fashion

MoMu+Friends is organizing an exclusive preview of the exhibition Living Fashion on Saturday March 17th from 2PM until 3.30PM.
Wim Mertens, curator of the expo will guide you around during the set-up of the expo that will open officially on March 21st.
Limited capacity and reservation obligatory via friends@momu.be (admission €10,00)

Historicall dresses from the Jacoba de Jonge collection, lined-up for the expo Living Fashion

PHOTOSHOOT JACOBA DE JONGE COLLECTION FOR LIVING FASHION

When we do a photoshoot of MoMu collection pieces for an exhibition catalogue, it nearly feels like a real fashion shoot: there’s a studio, a photographer, people who arrange the costume (a bit like stylists) and an art-director (or two). The only person missing is a model: we use mannequins instead because the clothes in our collection cannot be worn by humans, since this is too damaging for the fragile textiles.

Historic dresses from the Jacoba de Jonge collection in line-up for the shoot, 2012 (c) MoMu

The use of mannequins for a shoot has advantages (there’s never a bad hairday, and once a pose is good, the manneuin can stay like that for hours) but it also causes problems: the lack of limbs make the piece very static, and it is very hard to make it look expressive or life-like, it is hard to bring any natural movement into clothes. For this shoot, all the dresses have different sizes and body forms, because the silhouettes come out of such different eras, in which the female form, or how it was manipulated in fashion, changed. The corsets and crinolines are all very specific to a certain shape, hence the mannequins were all cut to fit the dress. Then they are covered and filled with extra padding, so the photoshoot took a lot of preparation for some 40+ silhouettes, and this is only half the amount of garments in the exhibition.
Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu

Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu


Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu

Once the first few photos, in which the lighting has to be carefully adjusted (every crinkle and crease in the fabric seems to grow larger on camera), are done, the rythm of shots grows quicker. we have to stay very attentive to detail, however, as every silhouette is a new challenge, with interesting details but sometimes also signs of decay, that have to be camouflaged without manipulating the piece too much.

The largest difference with a ‘normal’ fashion shoot is maybe just that: the museum is no place for quickly trying out new combinations or adapting clothes, they can barely be touched.

Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu

Nevertheless, it is a very exciting challenge to make the historical silhouettes come alive on the photograph, putting the title of the exhibition ‘Living fashion’ into practice.

Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu


Historic dresses from the Jacoba de Jonge Collection in line-up for the shoot, 2012 (c) MoMu

MOMU PRESENTS LIVING FASHION

MoMu is proud to present its upcoming exhibition ‘Living Fashion. Women’s Daily Wear 1750-1950. From the Jacoba de Jonge Collection’, a historical exhibition about the influence of fashion on the everyday lives of middle-class women in Western Europe between 1750 and 1950.

In the 19th century, the growing social importance of the middle classes brought with it a new group of wealthy citizens who wanted to show off their status through their clothing and behaviour. This stimulated consumption and fashionable activities amongst the women in these social circles. Travelling, sports, walking and shopping became new forms of passing leisure time, all requiring specific apparel. In addition to the clothes they wore, the organization of their days also followed fashion trends. Mornings were for indoor activities, the afternoons for visitors and ‘outdoor activities’, and each moment of the day had its own particular dress code.

Taking part in ‘high fashion’ increasingly became a must for an ever-growing group of consumers, but these women did not simply let themselves be dictated by fashion. They also helped form fashion through their own changing customs and living habits. As they still do today, consumers were frugal and creative with ever-changing fashions. Dresses were remade and sometimes completely transformed to fit the new, fashionable silhouettes. Re-using fabrics was perfectly normal, even for the upper classes.

On the basis of historic silhouettes from the extensive apparel collection of Jacoba de Jonge, now almost entirely incorporated in the Fashion Museum collection, we sketch a picture of the relationship between the fashion ideals of the day and the clothing that people were actually wearing.

This exhibition will take place from March 21st until August 12th.

MoMu, Living Fashion, Campaign Image. Illustration: Sebastiaan Van Doninck, 2012