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PRIMITIVE LONDON

PRIMITIVE LONDON

Lui Nemeth
東京出身、ロンドンに在住。アートをCentral Saint Martins で学び、3年間STREET MAGAZINEのPHOTOGRAPHERとして活躍。卒業後 セレクトショップ/ギャラリー Primitive London をオープン。
→http://www.primitivelondon.co.uk/

Andrew Green
オーストラリア出身のアクセサリーデザイナー。2007年、Torso Corso というアクセサリーレーブルを立ち上げ、Candy や ilil などにストックされる。日本に1年半ほど住んだ後、現在ロンドンに移動し、2011年 セレクトショップ /ギャラリーPrimitive London をオープン。
→http://www.primitivelondon.co.uk/

COTTWEILER A.W 12 ‘ENTIRE FIELD’ presentation in Primitive Gallery

COTTWEILER

A.W 12

‘ENTIRE FIELD’

23日のメンズファッションウィークの夜、Cottweiler の秋冬2012のプレゼンテーションをPRIMITIVE でやりました。

プレゼンテーションは2つの部屋にわかれていて、ギャラリーでは Cottweiler とアーティスト Nicholas Bates とのコラボレーションによるフィルムが流されました。天井からプロジェクトされた映像は、浮いているかの様に見える白のテーブルに大きく写され、ショップの方では服を実際に見れるショールームになっていました。

Cottweiler は、イギリスベースのメンズウェアレーベル。クオリティーのとても高い、高級な生地を使った、ラグジュアリースポーツウェア。

彼らのアイディアブックの様なブログ。http://cottweiler.tumblr.com/

photos by Ai Nakajima

Photos by Ali Carman

A VIDEO INSTALLATION BY NICHOLAS BATES

PRIVATE VIEW 22.02.12

6-9PM @ PRIMITIVE LONDON

AW 12 collection in collaboration with Primitive London and video artist Nicholas Bates.
.

NADIR TEJANI AW 2012 – STEREOTYPE SERIES

ファッションウィーク中、 PRIMITIVE LONDON でNadir Tejani のプレゼンテーションが行われた。

今回のNadir Tejani のコレクションでは、ファッションと服作りの固定観念を根本的に崩していき、新しい独断的な厳しく制限されたルールで服を作るということをチャレンジしている。

全てのパタンは1つの長方形のみで制限され、全てまっすぐ縫われ、折られたり、身体をベルトなどにより閉められている。シルエットは着物にインスパイアされ、同時に生地の本質をもとに形作られている。

重さの軽いピースは、EtaProof®の100%コットンファイバーで細かく編まれた生地で作成。EtaProof®は高密度に糸が編まれており、風や水をとばすと同時に通気性もある。他のピースはタオルとウールフリースで作成。

NADIR TEJANI AW 2012 – STEREOTYPE SERIES

OPENING EVENT
20.02.2012 (18.00-21.00)

SHOWROOM
21.02.2012 (12.00-18.00)

INSTALLATION in collaboration with
Riyo Nemeth

AUDIO
Felicita

STYLING
Ali Carman

HATS in collaboration with
Primitive London

SHOES in collaboration with
ANNAsystemsbreakingdown

PARTNER
EtaProof®

Nadir Tejani studies the process of personal self-labeling and de-individualization for Autumn Winter 2012.

Breaking down the concept of stereotypes to its absolute core, a new dogmatic code is reassembled from blank and untouched conventional shapes.

The garment becomes the portrait of a geometrical exercise of constructing a product from one pattern only – a rectangle.
The skeleton of the shape is built on a repetition of the same rectangle, cut in different ways and positioned according to the human anatomy.

The silhouettes embrace the body and draw from a kimono aesthetic, respecting the nature of the fabric. Cuts are straight and folded, universally adapted to the figure through built-in belts.

Three interchangeable stages of layering are assumed by three different materials.

Lightweight pieces are made of EtaProof®, a sustainable 100% Cotton performance material made from the world’s finest cotton fibres. EtaProof® is a dense all-weather fabric, breathable yet windproof and hydrophobic; its technical properties are sustained over the years owing to its natural composition.

Towel Terry and Merino Wool Fleece explore soft and fleecy textures in lightly padded shapes. Depth, warmth and comfort are provided to outerwear pieces that complement the ease of wear of lighter garments.

The result summarizes individual pieces of varying length and construction that balance each other, and when deconstructed become as anonymous as its patterns.

Nadir Tejani / Cottweiler FASHION WEEK PRESENTATION @PRIMITIVE

来週の月曜日の20日と23日に fashion week 中の2つのデザイナーのプレゼンテーションが PRIMITIVE で行われます。

インビテーションなどはいらないので、ロンドンにいる方 是非立ち寄って下さい。

1.

NADIR TEJANI AW 2012 – STEREOTYPE SERIES @ PRIMITIVE LONDON

2月20日 オープニングイベント/2月21日 12:00〜18:00

London Fashion Week Presentation
http://www.londonfashionweek.co.uk/event_detail.aspx?ID=814&q=Nadir+Tejani+AW12+%27Stereotype+Series

INSTALLATION in collaboration with
Riyo Nemeth

AUDIO
Felicita

STYLING
Ali Carman

HATS in collaboration with
Primitive London

SHOES in collaboration with
ANNAsystemsbreakingdown

PARTNER
EtaProof®

2.

COTTWEILER ‘ENTIRE FIELD’ LFW PRESENTATION @ PRIMITIVE LONDON

2月22日 オープニングイベント/2月23日 12:00〜18:00
A VIDEO INSTALLATION BY NICHOLAS BATES

AW 12 collection in collaboration with Primitive London and video artist Nicholas Bates.

The presentation, split over two rooms, will reflect the experiments in parapsychology that have inspired this seasons collection.

COTTWEILER create new cuts and re-proportion sportswear as part of their minimal design idealogy, with fabrication including Japanese jersey, German technical cloths and breathable performance fabrics. Each piece is specifically developed with functionality and form in mind.

NANO AOSHIMA ON THE ONLINE STORE

NANO AOSHIMA の商品が PRIMITIVE LONDON のオンラインストアにアップされています。

LCFを2011に卒業した、ロンドンを拠点としている日本人のデザイナー。

着心地がいいということを大切にデザインされた彼女の卒業コレクションは、スポーツやストリートウェア/日本の木彫りからのインスピレーションをうけられている。その洋風と和風をあわしたデザインから、男のこのような強さと、魅力のある女の子らしさもあふれるデザインになっている。身体を大げさにさらさず隠されることで、ボディー本質のエクステンションのようなエレガンスさが表れている。

写真をクリックし、アイテムページで各アイテムご覧ください!

Nano Aoshima’s graduate collection is now on the online store.

Inspired by sports- and street-wear: movement, youth and comfort is key to Nano Aoshima’s S/S12 collection. Possessing an attitude of strength, yet attractively feminine, with twisted tassel fringing likened to the lines of Japanese woodprint – Nano takes an innovative approach to sweatshirt, fusing Eastern and Western influences together. Covering the body instead of exposing it, her clothes are an extension to the body that enhances the form and provides an elegant presence.

Click the images to go to the item pages.

TOP 3 ! FARFETCH THE BEST NEW BOUTIQUE AWARD!

PRIMITIVE LONDON が farfetch.com のアワードのファイナルに入りました!

来週末までには winner が決定されます!

票をいれて頂いた方々 本当に ありがとうございました!

PRIMITIVE LONDON is in finalist !

the winner will be chosen from farfetch by end of next week!

thank you soooooo much for everyone who voted for us !!!!

www.farfetchsuperstore.com

x

SUM GIFS 4U

This is a continuation of our post from yesterday. We decided to make some gifs of the product shots and we think they turned out really well. Please share them!

Photography by Lydia Whitmore.

Styling by Ali Carman/Primitive.

Models Nino and Elizabeth

We have been nominated for the FARFETCH SUPERSTORE competition in which we have been nominated as the world’s best new boutique. Please vote for Primitive, if you vote you can win a trip to London for two with £1000 spending money to spend in Primitive. Vote here!!!

Product Shots by Lydia Whitmore

We recently did a few shoots for the FARFETCH SUPERSTORE competition in which we have been nominated as the world’s best new boutique. Please vote for Primitive, if you vote you can win a trip to London for two with £1000 spending money to spend in Primitive. Vote here!!!

These pictures are from one of those shoots. The lovely Lydia Whitemore shot these pictures for us. Ali Carman styled with us whilst Nino and Elizabeth modeled for these shots. Hope you enjoy them!

PRIMITIVE LONDON – FARFETCH SUPERSTORE COMPETITION

Primitive London has been nominated by Farfetch.com as one of the word’s best new boutiques!!!

In order for us to win we need you to vote for us on the Farfetch Superstore website. Which is here. When you vote you are put in a draw to win 1000 pounds spending money in a farfetch boutique of your choice!!!!

VOTE FOR PRIMITIVE!!!!!

Please get your friends to vote too!!!!

CASSETTE PLAYA on PRIMITIVE ONLINE STORE

CASSETTE PLAYA is now available on PRIMITIVE LONDON’s Online store.

CASSETTE PLAYAが PRIMITIVE LONDON のオンラインストアで購入可能♪

デジタルプリントのピースなど、リーズナブルなTシャツなど数々のすてきなピースが沢山♪

数が残り少ないので、急いで GET !!!

ブラックのレザーでスタイリングに大活躍しそうなボクサーパンツ。下に細いパンツなどをあわしたりして重ね着したりできる程ボッタリとしています。

WWW.PRIMITIVELONDON.CO.UK

写真をクリックしてオンラインストアへいきます。

肉のプリントデジタルプリントされたレギングス。女の子にも男の子にも♪

とても着心地のいいきもちい毛糸で手で編まれたニットジャンパー。

動物などのホルマリン漬けされたジャーのプリントされたシルクでできたトラックボトムス。 着心地がとても良くて、足首がきゅっとしています。

とてもリーズナブルなTシャツ

NADIR TEJANI AND NANO AOSHIMA @ PRIMITIVE LONDON + STORE RE-DECORATED

We have been extremely busy lately and have some very exciting news that we will announce.

We finally re-received our stock that we took to Berlin. A lot of people have been asking when they can get Nadir Tejani’s and Nano Aoshima’s graduate collections. Well now you can!!!

Nadir Tejani’s Graduate Collection

Nano Aoshima’s Graduate Collection

We have also re-designing and re-decorating the store to complement all the new stock that we have in store. Our good friends Miguel Santos (interior designer) and Kazuma Sato (photographer) helped us to do it. These are the results.

YOUKOSO COTTWEILER

Our good friend and collaborator Anna Gloria from Ava Catherside took us a to a studio in a railway arch that was owned by her friends Ben Cottrel and Matthew Dainty. They are the designers behind a label called Cottweiler. Cottweiler is a British concept-led menswear label providing luxury casualwear that focuses on simplicity, function, and fit.

The pieces are simple yet superbly made and well designed.

They had a wall of pictures that they use for inspiration which was full of pictures of prisoners. Their tumblr is very similar and has a really continuous aesthetic which is rare in a lot of Tumblrs.

We hit it off really well with Ben and Matt and their label fits perfectly into the Primitive aesthetic and ethos.

We are really happy to welcome them to the family. :)

Their collection is now in stock at Primitive and will be on the online store shortly. 

FOLLOW US!

info@primitivelondon.co.uk

http://twitter.com/#!/PRIMITIVELONDON

http://primitivelondon.tumblr.com/

http://www.facebook.com/primitive.london

http://www.primitivelondon.co.uk

CASSETTE PLAYA NOW IN STORE @ PRIMITIVE LONDON

We are very excited to now stock Cassette Playa in Primitive London. This is what we have for AW11/12.

Block Colour Black Leather Shorts (£400/¥50,102)

Meat Silk Digital Print Tracki Bottoms (£300/¥37,577)

Cross Handknit Jumper (£210/¥26,303)

Meat Digital Print Lycra Leggings (£196/¥24,550)

Disection Silk Digital Print Tracki Bottoms (£300/¥37,577)

Poison 3D transfer T-shirt (£60/¥7,515)

All will be on the online store shortly!!!

FOLLOW US!

info@primitivelondon.co.uk

http://twitter.com/#!/PRIMITIVELONDON

http://primitivelondon.tumblr.com/

http://www.facebook.com/primitive.london