hui-hui stands for a notion of astonishment, a draft of fresh air.
creativity and outspoken prints.
The label is investigating the borderlines between art and fashion,
between the coincidence and the intended.

hui-hui is founded in 2002 by Anne Schwätzler, fashiondesigner,
and the sisters Johanna and Katharina Trudzinski , fashiondesigner and
textiledesigner/ artist.


is a platform for young photographers. current exhibition

´a specter from the land of if ´ just opened last week at the gallery of the antwerp  foto-museum.

in fact the show is less than half of the project. to understand the apparant randomly presented

works, you should have a look at the catalogue where each photographer presents a selection

of pictures from the huge archive of the  museum. Those images mark the startingpoint for

each of the contributers search of  a new subject.

mhh magic michèle matyns series of poster- sized polaroids:

funny, very him and a selfportret in disguise the work of frederik heyman:

contributing also:  sarah gerats, fien muller,  sarah van marcke, simon vansnick.

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