hui-hui stands for a notion of astonishment, a draft of fresh air.
creativity and outspoken prints.
The label is investigating the borderlines between art and fashion,
between the coincidence and the intended.

hui-hui is founded in 2002 by Anne Schwätzler, fashiondesigner,
and the sisters Johanna and Katharina Trudzinski , fashiondesigner and
textiledesigner/ artist.

hip hip hu ra y!

the antwerp conceptstore celebrated his second birthday.
johanna and family went to the mad hatter dinner party.
wear a hat please was written on the invite.
happy second birthday to all the ra-people. ps. thank you for the take-away-chocolate pie anna!

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