hui-hui stands for a notion of astonishment, a draft of fresh air.
creativity and outspoken prints.
The label is investigating the borderlines between art and fashion,
between the coincidence and the intended.

hui-hui is founded in 2002 by Anne Schwätzler, fashiondesigner,
and the sisters Johanna and Katharina Trudzinski , fashiondesigner and
textiledesigner/ artist.

tokyo streets

tomomi at harajuko tokyo with her hui-hui overall:

camille has got some hui-hui bracelets:

Seitaro at wut berlin store wearing hui-hui pants:

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