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hui-hui

hui-hui

hui-hui stands for a notion of astonishment, a draft of fresh air.
creativity and outspoken prints.
The label is investigating the borderlines between art and fashion,
between the coincidence and the intended.

hui-hui is founded in 2002 by Anne Schwätzler, fashiondesigner,
and the sisters Johanna and Katharina Trudzinski , fashiondesigner and
textiledesigner/ artist.

comeon summer

Deutschland hui

2013SSにむけて、
クリスマスの日本のショップにむけて
ra kichenにむけて
そのほかたくさん

準備がすすんでいます。

ダンケシェン

KONNICHIWA

hello,I’m Mika.

I come from Tokyo this April.
I’m internship in Hui-Hui.
It is very nice&cute place.
I like this place&people.

konnitiwa.

MIKAdesu.
4gatukara,internship wo shiteimasu.
Antwerp ha minnna nanndaka jiyuu de nobinobi siteimasu.
watasiha totemo iitokoro danaa- to omoimasu.
totemo sukina tokoro desu.





are you in antwerp, belgium at the moment?

come and visit:

tokyo streets

tomomi at harajuko tokyo with her hui-hui overall:

via www.japanesestreets.com
camille has got some hui-hui bracelets:



Seitaro at wut berlin store wearing hui-hui pants:

totally!

thone-negrón, is the label of our berlin friend, ettina. a collection breathing the dignity of
endless landscapes and proud women.

but she is not only working as a designer she is also working for design, in her beautiful shop konk = very advisable.

hip hip hu ra y!

the antwerp conceptstore celebrated his second birthday.
johanna and family went to the mad hatter dinner party.
wear a hat please was written on the invite.
happy second birthday to all the ra-people. ps. thank you for the take-away-chocolate pie anna!

paris pictures

samira, temina,vladimir and friends, mikio and jenfang in mikio sakabe mixed with hui-hui, jennyfax and personals.









jeansteam:

new collection online

if you ´d like a preview on next summer  it is on our website now.

here a bit of the inspiration







and what came out we called:



DIE GERADE UND DIE KRUMME

Hui-hui spring/ summer collection 2011 starts where we started:

The difference between the straight/ die Gerade and the bent/ die Krumme.



- One of the first principles we learned in primary- school, used here

by means of creating unexpected three- dimensional shapes in the garments.



the line and the curve

constructed and organic

the shortest way from A to B -and the detour…



giving the prints a direction to deny, choosing for the irregular, the handmade,

by beeing the lost and found of the sketches we still wanted to integrate, the ingredients for tomorrows supper and the section of a forest in colours.



And since all this sounds pretty confusing we wrap it all up

and fasten it well:

apricot, pineapple, azur- stained and- chequered , iced- coffee

take -me -away   in an eternal paperbag.

little french breakfast


today together with mikio sakabe we had a small presentation of the new collection in paris.

we prepared a breakfast with mini viennoiserie, some fruit, juice coffee and tea.

monoprix was playing live accompanied by our scarfs.

model samira



samira: trousers and top hui-hui, jacket mikio sakabe,

anne: dress hui-hui blazer mikio sakabe

katharina: dress  hui-hui

outlandish

is a platform for young photographers. current exhibition

´a specter from the land of if ´ just opened last week at the gallery of the antwerp  foto-museum.

in fact the show is less than half of the project. to understand the apparant randomly presented

works, you should have a look at the catalogue where each photographer presents a selection

of pictures from the huge archive of the  museum. Those images mark the startingpoint for

each of the contributers search of  a new subject.

mhh magic michèle matyns series of poster- sized polaroids:





funny, very him and a selfportret in disguise the work of frederik heyman:





contributing also:  sarah gerats, fien muller,  sarah van marcke, simon vansnick.

take it easy

jan- jan van essche is doing it his way.

graduated 2003 in the antwerp royal academy  with fourfold award winning final year collection,

jan- jan launched his first collection yukkuri two weeks ago at  ateliersolarshop.





yukkuri, japanese for slowly, or taking it easy  is the common denominator for a contemporary , urban collection with

folkloristic influences.

good materials, embroidery, waving and braiding technics in sober shades of grey with a dash of light-blue denim

make this a laid back and  wearable  mens collection. for us it could perfectly work as a unisex collection.

below the designer himself in some of our favourites.



the collection is available off the shelf  and numbered and produced in small quantities.

tomorrow is the finissage in antwerp. in september the pop-up-solarshop will be open again

with jan-jan s collection, hui-hui and various other designers.



photographs: lookbook and banner  by Piëtro Celestina.

photographs of jan-jan by johanna hui